Throughout the creation of this project, our goal was to develop a unique virtual space that allows users to experience the scents of the Remarc brand through their screens. We aimed to convey an atmosphere of luxury and elegance, using bright and striking color photographs, such as diamonds, symbolizing status, individuality, and opulence. For the website's design, we chose a black background and a strict but delicate and elegant font. Black-and-white content images contrast with the colorful product photographs, drawing visitors' attention to the fragrances and making them stand out against other website elements. We conducted market analysis of competitors like Tom Ford, Jo Malone, and Amuage, identifying their common features, such as a simple and elegant font and photographs of flowers. However, to make our site more interesting and memorable, we decided to replace the flower photos with other images. As a result, we have created a virtual space where the atmosphere of the Remarc brand is perfectly conveyed, allowing visitors to immerse themselves in the world of exquisite scents and experience them directly through their computer or mobile device screens.
Final Judge's Score