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The USSR wore red

Uliana Mukhanova

from Russia

Web Designer Fashion Magazine Web & Interactive Colorful Typography UI design Design

White Red

“USSR Wore Red” is a visual longread dedicated to iconic women’s items of the Soviet era: Red Moscow perfume, red lipstick, boots, and delicate stockings. Through these objects, the project tells the story of a woman of that time — strong, romantic, stylish, and living within everyday beauty rituals. The main goal was to convey the spirit of the USSR through visual symbols of femininity while connecting historical aesthetics with today’s nostalgia-driven trends. The project explores the visual language of female imagery in Soviet culture and reinterprets it in a contemporary digital format. The longread is designed in the style of a Soviet-era magazine, adapted for modern web interaction. It demonstrates how retro aesthetics can feel relevant, fashionable, and emotionally engaging today. The research process included studying Soviet magazines, cosmetic packaging, typography, and advertising posters from the 1960s–1980s. The layout structure is inspired by the Swiss grid system, adding clarity and a glossy editorial feel. The color palette is built around vintage red and warm paper tones. Plastic textures and grain create the effect of aged glossy print, while typography serves as a visual bridge between past and present.