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from Russia

Black Grey White Red

Vladimir Demchenko, the founder of the Dynamics Clinic, has requested a complete rethink of the current website. The task was not only to redesign, but also to scale the project — to create a multi-page resource where each visitor could become deeply familiar with the clinic's services, methods and philosophy. The visual concept is built around the idea of movement and flexibility, which are key associations with the name “Dynamics”. This approach is reflected in the tilt of the capital letters in the headings, the slight displacement of the text from the left edge and the use of rounded shapes. Such elements give the interface a feeling of fluidity and liveliness, emphasizing the brand's personality and creating an easy, modern user experience. Special attention was paid to the visual content We conducted an author's photo shoot in which the body becomes the main expressive tool. The curves, asymmetries, and positions inspired by athletic plasticity demonstrate the anatomical precision and philosophy of the clinic: movement is the path to recovery and strength. Such images enhance emotional contact with the audience and visually continue the idea of “dynamics” — in the body, in design, in approach. The result is a website that combines aesthetics and functionality, emotional emphasis and structure — a website that speaks the language of trust, movement and caring.

8.00

Final Judge's Score

8.11